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Feel free to contact us anytime using our contact form or visit our FAQ page. The direct selling market refers to a business model in which products are sold without a 'Brick and Mortar' retail establishment, such as online or person-to-person. This dossier provides key data about this market, with a focus on the United States and the leading companies, such as Amway.
Argentina is the second largest e-commerce market in Latin America as of This dossier provides key information about the different aspects of the e-commerce market in Argentina, including the main retailers, customers, mobile commerce, and more.
Recent studies showed that Belgium has the highest prices when it comes to mobile data in Europe, with Proximus, Orange and Telenet as the main actors in this market. This dossier provides information on two of these main players and also features data on mobile commerce, video and apps. This topic page and accompanying dossier highlights the rising number of Chinese tourists in Europe and the main destinations they are heading to.
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The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively. Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.
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In , an estimated 1. During the same year, global e-retail sales amounted to 2. In Asia Pacific, e-retail sales accounted for In recent years, mobile shopping has been on the rise, with customers increasingly using their mobile devices for various online shopping activities. According to a March study regarding mobile shopping penetration worldwide , 46 percent of internet users in the Asia Pacific region and 28 percent of those in North America had purchased products via a mobile device, whether smartphone or tablet computer.
As of the third quarter of , desktop PCs still accounted for the majority of global e-retail orders but smartphones were the number one device in terms of retail website visits. During a survey, 11 percent of online shoppers stated that they shopped online via smartphone on a weekly basis. The average online shopping and purchase intention rates among online shoppers also vary strongly by product category - a total of 53 percent of online shoppers had purchased books or music online in the past 12 months but only five percent of shoppers had bought artwork online.
The average number of annual online transactions per capita is also not uniform - Asian shoppers made an average of The emergence of online shopping as we know today developed with the emergence of the Internet. It quickly moved on from this simple utility to actual online shopping transaction due to the development of interactive Web pages and secure transmissions.
Researchers found that having products that are appropriate for e-commerce was a key indicator of Internet success. But also importantly, in the early days, there were few shoppers online and they were from a narrow segment: Online shopping has come along way since these early days and -in the UK- accounts for significant percents depending on product category as percentages can vary. They focused on shopping motivations and found that the variety of products available and the perceived convenience of the buying online experience were significant motivating factors.
This was different for offline shoppers, who were more motivated by time saving and recreational motives. Digital High Street . English entrepreneur Michael Aldrich was a pioneer of online shopping in His system connected a modified domestic TV to a real-time transaction processing computer via a domestic telephone line.
In March he launched Redifon's Office Revolution, which allowed consumers, customers, agents, distributors, suppliers and service companies to be connected on-line to the corporate systems and allow business transactions to be completed electronically in real-time. Retailers are increasingly selling goods and services prior to availability through " pretail " for testing, building, and managing demand. Online customers must have access to the Internet and a valid method of payment in order to complete a transaction.
Generally, higher levels of education and personal income correspond to more favorable perceptions of shopping online. Increased exposure to technology also increases the probability of developing favorable attitudes towards new shopping channels. The marketing around the digital environment, customer's buying behaviour may not be influenced and controlled by the brand and firm, when they make a buying decision that might concern the interactions with search engine, recommendations, online reviews and other information.
With the quickly separate of the digital devices environment, people are more likely to use their mobile phones, computers, tablets and other digital devices to gather information. In other words, the digital environment has a growing effect on consumer's mind and buying behaviour. In an online shopping environment, interactive decision may have an influence on aid customer decision making.
Each customer is becoming more interactive, and though online reviews customers can influence other potential buyers' behaviors. Subsequently, risk and trust would also are two important factors affecting people's' behavior in digital environments.
Customer consider to switch between e-channels, because they are mainly influence by the comparison with offline shopping, involving growth of security, financial and performance-risks In other words, a customer shopping online that they may receive more risk than people shopping in stores. There are three factors may influence people to do the buying decision, firstly, people cannot examine whether the product satisfy their needs and wants before they receive it. Secondly, customer may concern at after-sale services.
Finally, customer may afraid that they cannot fully understand the language used in e-sales. Based on those factors customer perceive risk may as a significantly reason influence the online purchasing behaviour. Online retailers has place much emphasis on customer trust aspect, trust is another way driving customer's behaviour in digital environment, which can depend on customer's attitude and expectation.
Indeed, the company's products design or ideas can not met customer's expectations. Customer's purchase intension based on rational expectations, and additionally impacts on emotional trust. Moreover, those expectations can be also establish on the product information and revision from others.
Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine. Once a particular product has been found on the website of the seller, most online retailers use shopping cart software to allow the consumer to accumulate multiple items and to adjust quantities, like filling a physical shopping cart or basket in a conventional store. A "checkout" process follows continuing the physical-store analogy in which payment and delivery information is collected, if necessary.
Some stores allow consumers to sign up for a permanent online account so that some or all of this information only needs to be entered once. The consumer often receives an e-mail confirmation once the transaction is complete. Less sophisticated stores may rely on consumers to phone or e-mail their orders although full credit card numbers, expiry date, and Card Security Code ,  or bank account and routing number should not be accepted by e-mail, for reasons of security.
Online shoppers commonly use a credit card or a PayPal account in order to make payments. However, some systems enable users to create accounts and pay by alternative means, such as:. Some online shops will not accept international credit cards. Some require both the purchaser's billing and shipping address to be in the same country as the online shop's base of operation. Other online shops allow customers from any country to send gifts anywhere.
The financial part of a transaction may be processed in real time e. Once a payment has been accepted, the goods or services can be delivered in the following ways. Simple shopping cart systems allow the off-line administration of products and categories. The shop is then generated as HTML files and graphics that can be uploaded to a webspace.
The systems do not use an online database. It is usually installed on the company's web server and may integrate into the existing supply chain so that ordering, payment, delivery, accounting and warehousing can be automated to a large extent.
Other solutions allow the user to register and create an online shop on a portal that hosts multiple shops simultaneously from one back office. Open source shopping cart packages include advanced platforms such as Interchange, and off-the-shelf solutions such as Magento , osCommerce , Shopgate , PrestaShop , and Zen Cart.
Commercial systems can also be tailored so the shop does not have to be created from scratch. By using an existing framework, software modules for various functionalities required by a web shop can be adapted and combined.
Customers are attracted to online shopping not only because of high levels of convenience, but also because of broader selections, competitive pricing, and greater access to information. Designers of online shops are concerned with the effects of information load.
Information load is a product of the spatial and temporal arrangements of stimuli in the web store. Novelty involves the unexpected, suppressed, new, or unfamiliar aspects of the site.
The novelty dimension may keep consumers exploring a shopping site, whereas the complexity dimension may induce impulse purchases. According to the output of a research report by Western Michigan University published in , an e-commerce website does not have to be good looking with listing on a lot of search engines.
It must build relationships with customers to make money. The report also suggests that a website must leave a positive impression on the customers, giving them a reason to come back. Dyn , an Internet performance management company conducted a survey on more than consumers across 11 countries in North America , Europe , Middle-East and Asia and the results of the survey are as follows:. These concerns majorly affect the decisions of almost two thirds of the consumers. The most important factors determining whether customers return to a website are ease of use and the presence of user-friendly features.
Methods for evaluating usability include heuristic evaluation , cognitive walkthrough, and user testing. Each technique has its own characteristics and emphasizes different aspects of the user experience.
The popularity of online shopping continues to erode sales of conventional retailers. For example, Best Buy , the largest retailer of electronics in the U. The survey found shopping began at amazon. It estimated 75 million Americans subscribe to Amazon Prime and 35 million more use someone else's account. There were million people shopping online in China in Online stores are usually available 24 hours a day, and many consumers in Western countries have Internet access both at work and at home.
Other establishments such as Internet cafes, community centers and schools provide internet access as well. In contrast, visiting a conventional retail store requires travel or commuting and costs such as gas, parking, or bus tickets, and must typically take place during business hours.
Delivery was always a problem which affected the convenience of online shopping. However to overcome this many retailers including online retailers in Taiwan brought in a store pick up service.
This now meant that customers could purchase goods online and pick them up at a nearby convenience store, making online shopping more advantageous to customers. Consumers may need to contact the retailer, visit the post office and pay return shipping, and then wait for a replacement or refund. Some online companies have more generous return policies to compensate for the traditional advantage of physical stores.
For example, the online shoe retailer Zappos. In the United Kingdom, online shops are prohibited from charging a restocking fee if the consumer cancels their order in accordance with the Consumer Protection Distance Selling Act Online stores must describe products for sale with text, photos, and multimedia files, whereas in a physical retail store, the actual product and the manufacturer's packaging will be available for direct inspection which might involve a test drive, fitting, or other experimentation.
Some online stores provide or link to supplemental product information, such as instructions, safety procedures, demonstrations, or manufacturer specifications. Some provide background information, advice, or how-to guides designed to help consumers decide which product to buy.
Some stores even allow customers to comment or rate their items. There are also dedicated review sites that host user reviews for different products. Reviews and even some blogs give customers the option of shopping for cheaper purchases from all over the world without having to depend on local retailers.
In a conventional retail store, clerks are generally available to answer questions. Some online stores have real-time chat features, but most rely on e-mails or phone calls to handle customer questions. Even if an online store is open 24 hours a day, seven days a week, the customer service team may only be available during regular business hours.
One advantage of shopping online is being able to quickly seek out deals for items or services provided by many different vendors though some local search engines do exist to help consumers locate products for sale in nearby stores. Search engines, online price comparison services and discovery shopping engines can be used to look up sellers of a particular product or service. Shipping costs if applicable reduce the price advantage of online merchandise, though depending on the jurisdiction, a lack of sales tax may compensate for this.
Shipping a small number of items, especially from another country, is much more expensive than making the larger shipments bricks-and-mortar retailers order. Some retailers especially those selling small, high-value items like electronics offer free shipping on sufficiently large orders. Another major advantage for retailers is the ability to rapidly switch suppliers and vendors without disrupting users' shopping experience.
Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud than face-to-face transactions.
When ordering merchandise online, the item may not work properly, it may have defects, or it might not be the same item pictured in the online photo. Merchants also risk fraudulent purchases if customers are using stolen credit cards or fraudulent repudiation of the online purchase.
However, merchants face less risk from physical theft by using a warehouse instead of a retail storefront. Secure Sockets Layer SSL encryption has generally solved the problem of credit card numbers being intercepted in transit between the consumer and the merchant.
However, one must still trust the merchant and employees not to use the credit card information subsequently for their own purchases, and not to pass the information to others.
Also, hackers might break into a merchant's web site and steal names, addresses and credit card numbers, although the Payment Card Industry Data Security Standard is intended to minimize the impact of such breaches.
Identity theft is still a concern for consumers. A number of high-profile break-ins in the s has prompted some U. Computer security has thus become a major concern for merchants and e-commerce service providers, who deploy countermeasures such as firewalls and anti-virus software to protect their networks. Phishing is another danger, where consumers are fooled into thinking they are dealing with a reputable retailer, when they have actually been manipulated into feeding private information to a system operated by a malicious party.
Denial of service attacks are a minor risk for merchants, as are server and network outages. Quality seals can be placed on the Shop web page if it has undergone an independent assessment and meets all requirements of the company issuing the seal. The purpose of these seals is to increase the confidence of online shoppers. However, the existence of many different seals, or seals unfamiliar to consumers, may foil this effort to a certain extent.
A number of resources offer advice on how consumers can protect themselves when using online retailer services.
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